helen redfern


Welcome to my online journal where I write about writing, creativity, building an online business, baking, reading and chicken & duck-keeping.

An honest post about my creative year & my ideas for 2018

An honest post about my creative year & my ideas for 2018

a bookish baker ducks

Due to nobody's fault but my own 2017 didn't quite go to plan for me. 

It started off well. Then I hit 10k on Instagram and my focus evaporated. I got sidetracked by other things. I was like a social media magpie picking my way excitedly through the shiny online advice.

I created another brand, another website, I started a coaching business. Oh my goodness this took up a lot of time and effort. But I was missing using my own creativity. And subsequently lost my appetite for work. I was beginning to flounder and flail.

It wasn't until a summer holiday when my mind had the chance to breathe that I realised I'd become side-tracked. And I'd be lying if I said I didn't, metaphorically speaking, kick myself long and hard for losing focus. 

But, as I said when I was being interviewed for a podcast last week, this is my journey. Just as I haven't yet finished my novel, just as my blog posts and Instagram account has yet to go viral (insert wink emoji) there is, I think, a reason for many of the decisions I make. And, even if there isn't a reason and it is a stupid mistake, I can still learn from it.

And what I've learned this year, in a looong roundabout way, is that I really want to focus on storytelling. I want to create a beautiful body of work on my blog where I tell my seasonal stories all mixed in with the other blog posts I enjoy writing on books, Instagram, food, beauty, writing, chickens, ducks  - whatever takes my fancy.

And I know I love sharing my stories on Instagram, too, but I don't want to put all my chickens' eggs in one social media basket.

So, what come's next? Well, I'm going to have a proper think over the Christmas break but I do have a few ideas now.

Even though I won't be doing one-to-one coaching anymore I have been answering DMs and emails from people who've reached out to me and who are interested in setting up their own blog and sharing their own stories but don't know where to start.



With social media becoming harder to build a following I firmly believe that creating a blog is important if you want an online presence. A blog is your business card, it's your portfolio. It is also a place to be creative. To experiment with different ways of telling stories: film, photography or writing.

So, I thought it would make sense to put all my knowledge from the past few years into a course focusing on the practical side as well as the creative and storytelling side of building a beautiful blog. A course looking at how to build up to sharing your work and writing (which I know can be so daunting) in addition to finding places to share and promote it.

I know that being confused about the techie aspects of writing and sharing online can be a real stumbling block so I genuinely want to help cut through all the advice so creatives can set up their blog simply and effectively then concentrate on creating.

I've actually already started to write the course and love how it's coming together. If you're interested you can sign up on this page to receive more information  and I'll email you when I have a date and further information.

If you have any questions about the course do send me an email. I'd love to hear from you.


I'd love to create A Bookish Baker - the Book Club. A place to enjoy cosy reads. Whether this would be via newsletter, on a private area of this blog or on Facebook I'm not sure. What do you think? Is this something you'd be interested in?

a bookish baker book club


A podcast talking books and stories. Maybe chatting to authors but also chatting to bloggers and creatives to discover the behind-the-scenes stories. 

This seems like a lot of projects I'd like to do when you also consider I have this blog, a novel to write and my Instagram photos and mini-films. 

BUT now I have found the path I want to be on I realise I love doing all of this. All if it. And I am so ready for the next stage of challenges. 

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