My husband laughs at me. My teenage son rolls his eyes. And my daughter, she's eight, asks 'are you watching Zo-ella, again?' She's already learnt the art of taking the Mickey.
And, to answer her question, yes. Yes I am. As I write this I'm watching Zoella's Vlogmas from 2016. Her countdown to Christmas by vlogging every day in December. And I'm thoroughly enjoying it.
During Vlogmas we see her house dressed up with Christmas trees, we see her laughing hysterically with her friend Mark and supermarket shopping with her boyfriend, Alfie. We open her advent calendars (yes, plural) with her, see her takeaways and her oh so cute black pug, Nala dressed in various seasonal outfits. It's all very tame, very homey and it's certainly not an expletive or action packed video. She bakes banana loaf, goes to garden centres, describes what clothes she wearing and puts on make-up whilst chatting to her audience. Her more recent videos, where she shows her (incidentally, gorgeous) new house, has time lapses of her tidying cupboards.
You might be thinking...huh?
I know. I understand.