It was just over a year ago when I had the idea that I'd like to help other writers market themselves using social media. At the time I had just created this blog, my Instagram presence was less than one thousand followers, I had a love/hate relationship with Twitter and Facebook and had very little experience with other platforms. So what on earth made me think I could do it?
Well, my background is in marketing, so that knowledge I had. And I could see the potential of this online world. I was looking around the internet and there were people, often millennials, leading the way in communicating to different audiences.
There was Zoella with her vlog that captivated thousands and thousands of fans. Or Instagrammers that had tens of thousands of followers, who were now transferring into blogs and video. Some were earning good money from advertising. Others were writing articles in online magazines. Or speaking at conferences. Or getting book deals.
The internet was driving change.Read More